Well researched (authors are McKinsey consultants) and full of fascinating examples, the book explains how to capture the ‘biggest business opportunity in a century’: the resource revolution. Combining sustainability challenges (doing more with less) with sound business practices, Heck and Rogers make a convincing case to not wait and see, but actively shape this new world. The integration of 2,5 billion more people into the urban middle class represents a historic economic and social opportunity, and will be one of extraordinary wealth creation. I want to be part of this change!